From a niche elite community to a knowledge mentor of 220 million people, how does Zhihu stand out in the Q&A community? Faced with the knowledge payment outlet, how does Zhihu respond? How to maintain the quality of content after using user sinking for user increment? This article will comprehensively analyze the current situation and future development of Zhihu. I started to use the Zhihu app from my classmate Amway in 2014, when I just graduated from high school, this app opened the door to a new world for me. Now that I have graduated, in the past five years, I have experienced Zhihu slowly developing into the largest knowledge sharing platform in China.
When the halo of the elite community faded, netizens joked that it has become a "commercial promotion platform". With the sinking of users, Zhihu has taken on the infamy of hydration and entertainment, and even netizens joked that its Slogan should be phone number list changed to "Zhihu - Share the story you just made up with the world". At the same time, after the D round of financing, how does Zhihu, whose commercial development has not yet reached the ideal state, deliver answers that satisfy investors? Zhihu started as a pure online question and answer community to launch Live, private lessons, and worthwhile, and later launched the idea of Zhihu. When I started to learn to make products,
I hope to analyze this product that has a deep influence on me, study the product logic behind it, and explore its possible future form. This article will analyze the following aspects: 1. Product Framework and User Path 2. Market analysis 3. User Analysis 4. Functional Analysis V. Summary "Knowledge, experience, insights and judgment never shared in one person's brain are always something that another group of people desperately want to know." ——Zhou Yuan, CEO of Zhihu 1. Product function structure and user usage path 1.1 Zhihu product functional architecture Product Architecture As can be seen from the product architecture diagram of Zhihu,