Many people ask me, how do big manufacturers do competitive analysis? Senior Sister still remembers that when she first entered the industry 9 years ago, the last task of the summer internship was to do competitive product analysis. At that time, the tutor who brought category email list me into the introduction, Mandarin was not particularly standard, and the information was not as developed as it is now. In the end, the senior sister wrote a document with many category email list pages, and the title was written "Excellent Analysis". Well, it may be a hint that I will like to visit boutiques to buy bags in the future.
A bit of Versailles is that in recent years, my seniors rarely read/do competitive analysis, mainly because the business has always been in a far leading state, occasionally mentioning competition in the report, out of respect, leave a 12.5% of the market share "anti-monopoly". Senior category email list Sister believes that it is not difficult for children's shoes to write a few competitive analysis, but the competitive analysis is " easy to understand but difficult to master ", and it is not category email list easy to write well. As usual, the senior sister has carefully prepared a very complete template, which can be understood after reading the article. How do product experts from major manufacturers do competitive analysis.
With template The purpose and structure of competitive analysis First of all, everyone still needs to figure out what the purpose of the competition analysis is. In fact, it is to listen to the enemy's situation before the battle, understand the strengths and weaknesses of the category email list competition, and in the final analysis, we still want to see how we can win . Therefore, the analysis of competitive products is only a means for us to "know ourselves and our enemies, and we will category email list not be imperiled in a hundred battles". Of course, you can also express disappointment to us after analyzing the opponent and choose to join the enemy~ If you rush to report without clarifying the context and structure of competing product analysis for this goal , firstly, it will appear relatively scattered, and secondly.