If you omit the United States with a period (USA), it is natural to use a period when you omit terms such as search engine optimization . advertisement Continue reading below However, do not do so. According to APA style, do not use periods or spaces in abbreviations unless they are proper nouns. APA style abbreviation guidelines Therefore, it is always SERP, SEO, and PDF. Is it SERP, SERPS, or SERP? It is difficult to pluralize acronyms. Would you like to add an uppercase S to match all uppercase letters in the acronym? Or do you use apostrophes? advertisement
Continue reading below The general rules are ghost mannequin effect service as follows: Add a lowercase "s" to form the plural of the acronym. Correct usage example: PDF SERP Incorrect use case: Shows ownership of SERP SERPS is confusing. However, there are exceptions. You can use apostrophes in acronyms for readability . For example, SOS is easier to understand than SOS. Lesson 4: How to capitalize your brand name You are writing a blog post and want to mention the brand. advertisement Continue reading below How do you take advantage of it? To be honest, visiting that website can be confusing. Take a look at this, for example. SEMrush logo The logo uses all lowercase letters, so when you talk about it on your blog, do you say "semrush"?
As you may have noticed, the URL also uses lowercase semrush.com. The trick is to scroll to the bottom of the page. Look for the copyright symbol for your company. advertisement Continue reading below Next to it, you'll see the correct capitalization of the brand name. SEMrush proper noun SEMrush is the right way to do that, not semrush or Semrush. How to keep online grammar rules up to date There are no grammar rules, both online and offline. According to William Strunk Jr.'s book "The Elements of Style": "... Language is constantly in flux. It is a living stream, changing, changing, receiving new forces from a thousand tributaries, and losing its old form in the backwaters of time." advertisement Continue reading below To avoid making grammatical mistakes, you can: Select a style guide (AP, Chicago, Microsoft) and follow its updates.