Taobao's grass-growing executive list community "Shopping" is a content collection area, hoping to allow users to buy while shopping. Compared with other popular content communities, how is shopping done? The author of this article has analyzed this executive list and shared it with you. The last article analyzed why Taobao should do shopping, and this one will continue to analyze, Regarding this issue, Taobao revealed a lot of information at the Content Ecology Creators Conference held in Shanghai in April this year. "
This year, we will focus on shopping around Taobao, a centralized executive list location, and combine multiple content fields such as homepage, live broadcast, search, subscription, etc., to further promote content and make Taobao better." In the past, although there were scattered buyer shows on Taobao , Yangtao, Weitao and other content sections do not have a platform for executive list centralized display and accumulation of diverse content. Shopping is a content collection area.
Judging from the role of these content fields in different executive list consumption stages, homepage recommendations, live broadcasts, micro details and subscriptions often play a role in consumers' shopping decisions or when they are about to place executive list an order, and the birth of "shopping", It is to "provide consumers with life inspiration". Qiancheng said that the core of shopping is to create an immersive lifestyle sharing scene, and it pays more attention to the conversion rate,