Editor's introduction: The marketing war in the summer education and training industry has left the people who eat melons stunned and lamented that they have strong financial resources. With the increasing cost of customer acquisition, the Whatsapp Database budget for advertising has skyrocketed, but it has not achieved the expected results. As a leader in the auto industry, Tesla sells well with little advertising investment. Why? This article will analyze this, I Whatsapp Database hope to help you. If you ask what is the hottest educational ad of the year? Xueersi online classes, ape tutoring, homework help... all of them are famous.
According to QuestMobile data, in the first half of 2020, the average marketing investment of education companies increased by 71.2% year-on-year. In June alone, the Whatsapp Database online advertising fees of Yuanfudao and Xueersi Whatsapp Database Online School reached 475 million and 418 million respectively. The homework help is slightly lower, reaching 220 million yuan. Rough statistics show that the peak investment in the summer education industry is as high as 70 million to 80 million a day. 640.png Online education is frantically burning money to seize market share with the intervention of capital.
However, when investing money in marketing, there is no highest, only higher; with low-priced courses, there is no minimum, only lower. Whatsapp Database With a customer acquisition cost of 3,000 yuan and an unfinished profit model, can online education really Whatsapp Database win? Or to seize the source of students, can offline training institutions only compete with online education for financial resources? I don't think so! With less investment in advertising, the product can also sell well! Tesla is a prime example. During the National Day,