This will encourage them to buy. Once they sign up and purchase the product, it will be easier for you to start executing all your other personalization strategies. Job Function Email List Did you know that if 80% of consumers discover a popular offer or discount, they are encouraged to shop for the Job Function Email List first time with a brand that is new to them? Always offer coupons or discounts on your first purchase.
With that in mind, check out the example from ASOS above where they offer discounts for new visitors to try out their store. Job Function Email List Boozt Personalized Banner New Visitors Source: Booth Another example of Boozt is offering welcome codes to new visitors to Job Function Email List stimulate their first purchase. 2. Personalize pages by category or previous searches lets use the Asos website as a testing phase. Before we start, let's create a client, her name is Mary.
First, Mary went to the Asos website and accepted the cookie. She then browsed different pages and categories, focusing mainly on dresses. For some reason, Mary had to Job Function Email List leave the page, but a few hours later, revisited their website. Job Function Email List She's not just targeting women, she's targeting her most viewed category page - clothing. See the screenshot below. ASOS personalizes pages by category or previous search Source.