Objective or exemplary. It all depends on the segment and audience! 4. Choose the type of post The type of post chosen is a consequence of the points mentioned above. Each content and size aims to reach a specific audience and phase. A blog post of 750 words, for example, can be used for a user to get to know a topic in general. A 2000-word ebook or post will go deeper into the subject and use more specific language. Depending on the stages of the sales funnel , it is necessary to create initial content, then larger and more in-depth content, also varying types, such as guides, news, success stories and tutorials.
Worry about scannability Scanability is related to the ability of a person to read the content and find the necessary information in a clear, objective, simple and fast way . Therefore, it is necessary that the text be separated into small paragraphs, have space between the topics and present adequate Portuguese. Another possible feature is the use Clinics Email List of topics and bolding in the text. When the reader is faced with a large block of text, with a small font and no division, he gives up reading further. Have you noticed how this text has been written so far? We have divided the tips into topics, put small paragraphs and used many examples to aid understanding.
A scannable text is one in which the user, in a few minutes, can understand the central theme of the article and identify the points that he would most like to read. Then, use subheadings, lists, topics, direct sentences, boldfaces and images to aid complete understanding. 6. Do research and use relevant references Usually, we write about topics that we have mastered or have some knowledge of. But that doesn't mean we don't need to do further research and use credible references. It's no use, for example, just stating in the text that it is possible to make money creating content on the internet. It is necessary to show, through data and research, that this really exists.