We will hear the term "Big data" in blogs, podcasts, specialized magazines, marketing conferences, in short, "Social Media" will cease to be the fashionable topic to give way, or that is my perception. A few weeks ago I finished reading the book Big Data: A Revolution That Will Transform How We Live, Work, and Think, and only now I find the time to share some ideas and conclusions drawn from this reading. Big Data is like the subject of sex in school. Although the subject is of interest to many people in marketing, the sad reality is that very few (myself included) have an idea close to its concept. We are at such an early stage that it is almost impossible for two people to come up with a similar definition.
However, although it is difficult to regurgitate a definition, its multiple uses have generated a significant impact on the economic value of many brands and even governments, which is surprising for a science that many are unaware of."Big data" is like Canadian Hospitals Email List in school, everyone They talk about it but few really know what it is. Bird's eye view of Big Data Big Data is the term that defines the enormous, growing, and no less frightening amount of data that today's hyperconnected world is generating and from which some are extracting exquisite analytical intelligence for better decision-making in real time.
Those who look into the study of "big data" do so for one of the following reasons: The potential . Everyone – brands, researchers, marketers – wants to understand consumer behaviors and actions in a granular way, in ways that have never been possible before. Big Data promises to bring consumer understanding to a world in which we can learn about their consumption habits beyond their demographic characteristics and social and economic factors. To a world in which it is possible to know more about consumers, even more than they know about themselves. The fashion . If it becomes the buzzword, chances are you or your company will start adopting it to generate more profit for your company or your customers.