1. Underlined text and elements
Surprisingly, people are scrambling to use the element underscore lately. Of course, the underline that can be flexibly used in various design elements is naturally not the default underline effect of design tools or the text underline under text links.
Underlining was originally used in text to emphasize content and remind users to pay attention to specific text information. When using underline with different elements, try to keep the two consistent in style and detail, making sure they are seamless and consistent in design.
Making the underline look intentional, but not distracting, is a success. Although in many designs, the addition of underlines can make the text look slightly crowded, but in fact this problem can be mitigated appropriately by white space.
In the example below, both Simon Lee Gallery and Hoohaa Design draw the user's attention to specific text by underlining. In Simon Lee Gallery, the combination of underline and small print makes them no longer look thin and visually heavier. In Hoohaa Design, the underline is used for the purpose of balancing the visual center of gravity, and the designer wants to highlight the name of the site.
In the Abel Design Group website, the designer did not directly use the underline in the traditional sense, but used an orange line in front of the text, which played a similar function to the underline.
2. Occluded text
When we discuss design, the readability of text is often mentioned as a fairly advanced criterion, but the design trend we are going to talk about now b2b data is actually contrary to this rule: obscured text. Although you may not like it, there are indeed many recent design works that choose such a design.
Of course, technically speaking, there are quite a few designs that don't use this technique very well. Some may be due to font design reasons, and some may be the selected elements to block the font are not well selected. This in-betweenness is actually not easy to control, especially when the element used to block the text is responsive and dynamic. Obstructed elements, text, and background contrast well enough before, but not too obtrusive, which is the case with many designs that fail.
However, if the occluded area, the contrast between occluded elements and text, and the trajectory of the movement can be designed well, the effect actually created is very eye-catching.